Wi$e Up! was created to combat bad financial advice commonly seen on FinTok. We gathered tips seen around the internet and had a financial expert put two comedians to the test!

Scroll through to see all four episodes and some fun teasers!

A format familiar to many. We were challenged with reaching the small business audience while showcasing that TurboTax is more than just a DIY product. I love the way this came to fruition with one of our actual Tax Experts jumping in to be on-screen talent! We also found four hard-working hobbiest that we were incredibly proud to support. A very fun series overall.

The first foray into entertainment podcasting, I cast three colleagues, including a tax expert, to lead conversations around money and taxes. Following a format that included pop culture references, tax topics and common money questions, this podcast ran two seasons and delivered incredible results.

#RealMoneyTalk was a three chapter, multi-prong campaign. The first year was really showcasing how taboo it is to talk about money in our culture. Each year, we took this conversation further. Including interviewing couples, featuring influencers and celebrities, and making sure, if anything, we’re talking about money!